Ten to one, you're spending your time on Pinterest, Instagram and Facebook...and getting a handful of sign ups a week.
You have a KICK ASS blog. You have a KICK ASS writing style. And, as of now, you have CRAP TASTIC traffic and sign up rates. You work until carpal tunnel has set in, and STILL those analytic numbers aren't budging.
WHAT IF I TOLD YOU...YOU CAN BLOW YOUR TRAFFIC NUMBERS OUT OF THE WATER AND INCREASE YOUR INCOME WITH SOMETHING EASIER THAN A JUST SHOT IN THE DARK?
When I first started launching my challenges in September of 2016, I started with a list of 300 and a monthly income of around $0 - $200. I KNEW I needed to figure something out if we were going to make rent. (Cardboard boxes don't get wi-fi, you know. )
I'd be lying if I told you this idea "hit me like a unicorn on acid". My story was MUCH less interesting. I'd read an article about a blogger who had launched a challenge and increased her readership by a few hundred new sign ups in a week.
I hadn't tried a challenge yet...so I thought, why not??!! I launched "30 Days to Write Funny" and sure enough...with only 2 weeks to grab sign ups, I launched the course to almost 200 new challengers.
So, like a nut, and with that success under my belt, I decided I was going to launch not one more...but THREE more challenges!
It's been three months and, to date, my challenges have brought in over 2000 new sign ups and over $3,000 in one month. The great thing is?? These courses can be relaunched at any time to keep the momentum going!!
And yes...after guinea pigging through nearly 90 straight days of planning, writing, promoting, and monetizing...I want to share ALL THE TRICKS!!
You'll get access to the 30 daily lessons, downloads, videos, promotion tips, infographs and more!!
Establish Your Niche
When you create a challenge, you are creating a mini-course around ONE topic. This allows you to focus on ONE area of interest. Instead of wasting months building a business that will never take off, you can determine, within days, if there is a high volume of interest.
Build a Stronger Brand
As you move through the course, you'll be branding your downloads, your communities, your lessons and your marketing media. You'll develop a clear look to your brand and become instantly recognizable in social media feeds.
Figure Out Your Funnels
Creating a challenge will fast track your sales funnels! You'll spend a substantial amount of time REALLY delivering strong content to your readers...who WILL want more when your course is finished! While we DO go over sales funnels, they are made SO much easier when you don't have to fight for your right to sell!
Be Confident In What You Teach and What You Charge
One of the biggest reasons a business will fail, is lack of confidence. You don't believe you have anything unique to say, and you don't believe anyone will want to pay to hear you say it. Creating a challenge circumvents that! With an entire week dedicated to marketing, you'll HAVE listeners. And after your challenge is finished? You'll HAVE customers.
A HUGE part of creating a challenge, is creating a private space...just for them! Creating a community around your subscribers gives them a space to ask you questions, share small success, and show your subscribers on every launch how successful your challenge has become
"I love how Terra's course works for every single blogger! I had been providing downloads for my readers for months, but the questions she gets you to ask about your reader are out of the ordinary and REALLY help you figure out their needs! She asks well thought out questions that look at something common from a different angle, which in my world, is priceless! She takes everything step by step so even a busy hectic mom like me can do it! I can't wait to dig into the next course!"
- Jen Mackinnon - Practicalbydefault.com
SO WHAT'S THE SCHEDULE?
Week 1: LAYING THE FOUNDATION
You'll choose the TYPE of challenge you want to offer your readers! I go over the pros and cons in detail, and help you determine the highest converting topic of your challenge. We will talk about setting goals, the tools you'll be using on a daily basis, and setting a plan for monetizing your challenge in the long run!
Week 2: CREATING YOUR CHALLENGE
In week two, we got started on the creation process! We'll design all of your lessons, WRITE your lessons, create your downloads, setting up your Facebook Group and developing your daily writing habits! We are also going to be branding everything from your lessons to your downloads as we roll along!
Week 3: PROMOTING YOUR CHALLENGE
It's time to get those sign ups, baby!! This week we will start creating your marketing and promo material...and releasing it into the wild!! I'll show you how to find your perfect reader online and how to appeal to their "click now" mentality. We will spend numerous days on Pinterest, Twitter, Instagram and Facebook!
Week 4: MONETIZE YOUR CHALLENGE
Show you the monaaaaaay!!!! In week four, we are going to talk about monetizing your challenge. From BEING an affiliate to creating an affiliate program to turning you challenge into a full blown course. I'll show you how you can start bringing in an income to match all of the hard work you've put in.
Hellooooo!! I am Queen of the Dorks, Terra Dawn. I've been a Dork since birth and owned my own business since...well...12 years ago.
I opened my photography business right as Search Engine Optimization started becoming "a thing" and quickly cemented my reign on Page 1 of Google. Although I've since left photography behind I have continued to invest my time into SEO and Marketing.
Since I tend to spend my all of my time building small businesses while marathoning Doctor Who, Back to the Future, Firefly, Star Wars, Star Trek and Myth Busters...Uncork Your Dork seemed like a natural progression to a paycheck.
To me, SEO is like a puzzle. You do the frame first and the inside last...(all the while jamming pieces together until you can go back and put in the right ones).
I was born in Texas, raised in Virginia, Schooled in California...and have finally found my home away from from in Seattle, WA with my bichon Johnnie Bean Versace and my boyfriend Josh.